(CNN) — It’s not every day that an alcohol company imitates a detergent manufacturer. But anyone who’s purchased a Tide laundry pod will recognize the origins of the so-called Scotch pod, “glassless cocktails” for drinkers who don’t bother to pour.
“No ice. No stirrer. No glass. We are redefining the way whiskey can be enjoyed… #noglassrequired,” The Glenlivet tweeted as part of its “Capsule Collection” rollout, synced with London’s Cocktail Week .
People have been enjoying Scotch whiskey for hundreds of years, usually in a glass and often over ice, of course.
Now The Glenlivet boasts of changing the way hard liquor is consumed.
“A first of its kind for a spirits brand, the edible capsules are 23ml in size, are fully biodegradable and provide the perfect flavor blast experience,” reads the Scottish brand’s promotional material. “Enjoying them is simple, the capsules are popped in the mouth for an instant flavor burst, and the capsule is simply swallowed.”
Judging by posts on Twitter, some whiskey lovers aren’t so thrilled, though.
“Ummm, whiskey cocktails are for sipping and savoring, not exploding in your mouth all at once,” Susie Mac wrote.
“Jello shots. You reinvented jello shots,” tweeted Jodran Weissmann.
“Just put it in an IV bag. Let’s come to the inevitable conclusion, ”added writer Roxane Gay.
The limited-production pods are being served as appetizers at London’s celebration of cocktail innovations, which runs until October 13.
This limited availability should prevent most people from confusing them with laundry detergent.
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